IN AN ATTEMPT TO BUILD a TV audience for its show about first-time home buyers, “My First Place,” Scripps Networks will Webcast the premiere episode on HGTV.com on Monday, Oct. 17, five days before the show airs on TV. Scripps also has arranged for Webcasts of the show to run on TVGuide.com, said Charity Curley, director of HGTV’s Web site.

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The interviews are designed to “sex it up a little bit” Curley said, adding: “We’ve never done any celebrity programming online.” Other celebrities the network will feature on the Web include movie star Jamie Lee Curtis, movie and TV actor Natasha Henstridge, comedian Paul Reiser, Jorja Fox from “CSI,” and Persia White from “Girlfriends.”

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